Friday, March 22, 2013

Websites in Reverse

Once, websites were destinations. Users would interrupt what they were doing, go to a website, determine what action needed to be taken where, and accomplish a task. Website were a means to an end.

Designers struggled constantly with arcane rules, dashboards, coding, and competing demands from the people paying for the website. The overall idea was "design it, optimize it, update it" with limited information and feedback.

Now, users no longer have to interrupt what they are doing to accomplish tasks. Computer applications intercede at the exact moment a user is making a decision, and provide customized solutions tailored to that exact user. Users no longer need websites.

Designers program applications to do exactly one thing perfectly. The user responses are all that's needed to design, optimize, and update. The user determines how an application needs to behave, not the people paying for it. Applications are an end with no need for a means.  Designers no longer need websites.