Social sites are currently destinations to see what your social circle had been up to. They are also places where advertisers can target you with extreme precision. After all, you not only tell them all the people & things you like, what you talk about, who you talk to, and when you talk to them, you also provide them with constant updates about your preferences, activities, and location.
This will change. Rather than social media sites being destinations, social media will pervade the web and mobile. You'll never be online alone -- your social contacts will be there with recommendations, preferences, wish lists, and opinions, some from the past, some live. You'll also be providing the same to them, so much so that you'll be earning commissions on what you recommend and is subsequently bought.
Eventually, social media and websites will be using you as the vehicle for their ads. You'll have your own ad rate. You'll be bundled up with others like you, and this block of social media influencers will be bought and sold to advertisers at auction.
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